Colleges Cash In When Students Use Credit Cards
Tim Barker writes for the Orlando Sentinel about the increasingly sophisticated marketing credit cards to college students and how some colleges or their alumni associations make money off of student credit card signups and usage.
The state's university system offers no formal guidance, leaving administrators free to set their own rules -- rules that allow schools such as the University of Central Florida to make money off students' card purchases.Through an agreement with MBNA, the university's alumni association gets a cut of every card purchase. In exchange, MBNA has exclusive access to the campus, handing out trinkets and food to catch the attention of students such as Hogan.
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