Bank Gift Cards Come Wrapped With Limits
Caroline Mayer reports for the Washington Post the consumers are rankled by some of the difficulties, charges and rules associated with using MasterCard, Visa or American Express-branded gift cards.
Dan Horne, assistant professor of marketing at Providence College and a gift card expert, blames the difficulties on the data-processing systems that have been set up to process electronic payment transactions.Many systems are not capable of handling multiple forms of payment for a single transaction. And often merchants cannot determine how much money is left on a card. So, if a purchase is for more than the card's balance, the card may be automatically rejected, just as a regular credit card is blocked when customers exceed their credit limits.
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