Signs Of Merchant Driven Mobile Commerce Momentum
Bob Tedeschi reports for the New York Times on new mobile commerce initiatives from eBay and Overstock.com.
Technorati Tags: Mobile Payments, Mobile Commerce
eBay's new premium auction tracking service eBay Wireless was built by Bonfire Media while Overstock's new Mobile O service was developed by mRocket.
Security has been a concern for both retailers and cellphone companies; neither wants to be held responsible by consumers if their credit card information is pilfered as it is entered into their handsets.EBay avoids that problem by not giving users the option of paying by phone. They can win auctions or even secure most "Buy It Now" purchases using their cellphones, but they must pay for the purchases through their PC's. Overstock allows users to tap in credit card or login information securely, using data encryption methods.
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