ING: 'Your future. Made easier.'
ING has announced the launch of a new brand promise: "Your future. Made easier."
"In listening to our customers and through extensive consumer research, we've heard one message loud and clear: Americans want the process of managing their money to be easier," said Toby Hoden, Chief Marketing Officer of ING U.S. Financial Services."The concept of 'Your future. Made easier.' defines the next phase of ING's brand development in the U.S., and is a direct outgrowth of consumers' needs."
Add your comment... (note that all comments are reviewed before they're published)