America First: Photo Credit Card With New Visa Design

"America First members can design a card that truly reflects what is important and meaningful to them, resulting in an emotional connection with the cards," stated John Lund, America First Executive Vice President.

The new Visa card design standards involve switching the Visa dove hologram from the front of the card to the back, with the hologram integrated into the magnetic stripe, making card counterfeiting more difficult. The updated Visa design allows America First members increased space on front of the card to create an edge-to-edge, custom-image product.

"Visa has responded to issuer needs for increased card real estate. The customized Picture Perfect Visa Card is an excellent example of how the new card design standards can be used to enhance a credit card offering," stated Visa's Ken Sippola, vice president of Brand Management.

The personalized card design solution is available through Serverside Group Limited, the leader in personal card design with implementations with major issuers around the world. No software downloads are required, and the card design process can be completed in seconds.

"We are excited with how this card has been adopted by our members. Our partnership with Serverside Group has been successful with a seamless, fast implementation and with an exciting response from our member base. The new Visa branding is beneficial in providing additional card real estate to give back to our valued customers. The update could not have happened at a better time," said Lund.