The Sunday Herald reports on Barclaycard's decision to pull out of the UK's Nectar loyalty card scheme.
Barclaycard presents the move to stop awarding Nectar points as a pragmatic one. It followed “extensive research” showing that its customers valued benefits more, which, presumably, it was unable to offer while also a member of the Nectar scheme.
The company’s consumer affairs director, Mark Gonnella, says: “The vast majority [of our customers] are now saying to us very clearly that they value the back-up support we provide, particularly when it comes to travel. We have decided to make this change as a result. ”
Meanwhile, American Express has announced it will be joining the Nectar program in September.
Nectar professes to be unconcerned about the departure of Barclaycard. A spokeswoman points to the coincidence between the company’s announcement it was leaving and a separate announcement, on the same day, to the effect that American Express has signed up to offer its own co-branded card with Nectar.