Visa Launches New Brand Identity In India

The change includes a new look for the blue, white and gold Visa logo as well as a change in several card design features. Visa International has introduced a new card design and branding globally to provide enhanced security features and offer member financial institutions increased business opportunities.

Commenting on the new brand being launched in India, Visa International Asia Pacific country manager - South Asia Santanu Mukherjee said, "The Visa brand has always stood for the highest level of security, convenience and flexibility. Today, Visa is much more than a credit card company. Visa symbolises credit, debit, prepaid and commercial payments, as well as interbank money transfers. This new and evolved brand design reinforces the Visa brand promise, responds to the evolving payment industry needs and is not restricted to a particular payment segment or channel but can be used in multiple environments and for multiple payment types and services. We will work closely with our member banks, merchants, partners and other agencies to ensure that the benefits of the new design meet their full potential."

"Member banks in India issuing new cards or replacing old cards will begin to do so with the new Visa logo and brand identity and enhanced security features. This will be a gradual process over the next couple of years before all Visa-branded cards will sport the new logo and card design features in India. Until then, consumers can continue to use their valid Visa cards to make purchases and avail of the benefits of paying by plastic," he added.