BitPass to Work with MSN to Enable Digital Content Sales
BitPass has announced an agreement with MSN to enable digital content sales on targeted international MSN portals. As part of the relationship, BitPass will work with MSN to provide co-branded payment services and a marketplace to MSN consumers, enabling a consistent and convenient buying experience.
The first BitPass-enabled digital marketplace will be launched this week with ninemsn in Australia (http://flutterbuys.ninemsn.com.au ), Microsoft's joint venture with Australia's leading media company, Publishing and Broadcasting Limited. Using BitPass services, ninemsn customers and visitors will be able to easily purchase things like games, music, mobile and personal expression content, offered by Microsoft, MSN and third-party merchants."MSN's goal is to connect customers with the people and information that matter most to them -- including information in the form of digital content," said Bill Shaughnessy, General Manager for MSN. "We're pleased to work with BitPass to enable services that make it easier for our customers and merchants to buy or sell digital content -- particularly low-cost content -- on the Web."
"BitPass is pleased to be working with MSN and some of the premier content providers in the world to make this happen," said BitPass COO Matthew C. Graves. "Together we have the opportunity to show leadership and innovation in a rapidly emerging market space."
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