Alliance Data Systems: New Go-to-Market Name, Logo
Alliance Data Systems Corporation has announced that it has modified its market-facing name, dropping the word "systems" and will now be known as Alliance Data. A new logo accompanies this change.
"Over the past few years, we've received consistent input from our clients that the word 'systems' made it appear as if we were primarily a technology company and really didn't reflect the value-add we bring to their business," said Mike Parks, chief executive officer of Alliance Data.
"Clients tell us they derive value from our ability to create strategic alliances with them and from the insight we glean from data that enables them to form strong, mutually beneficial relationships with their customers. So we decided that those two words, Alliance Data, are a more accurate moniker for us in the marketplace. We are the same successful company, with the same dedicated associates and the same commitment to deliver results -- for our clients, our stockholders and our associates."
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