Visa USA and ID Analytics Partner to Fight Identity Fraud

Visa will provide to its members, through Visa Advanced ID Solutions, a customized version of ID Analytics ID Score -- an empirically-derived risk assessment score that determines the likelihood of whether applicants are who they claim they are. This version of the ID Score will be available to financial institutions in early 2006 through Visa's existing systems, allowing Members to receive this customized ID Score with minimal impact to their current workflow.

"One of Visa's highest priorities is to protect cardholders and our Members from fraud and identity theft," said Jean Bruesewitz, senior vice president, processing and emerging products, Visa USA. "Visa's offering of the ID Analytics identity risk score will help thwart identity thieves' attempts to open new payment card accounts or take over existing accounts. Fraud within the Visa system has fallen to a system low of just 6 cents per $100 transacted."

"This partnership with Visa presents a great opportunity to bring the benefits of our ID Score to even more card issuers, and therefore more consumers," said Bruce Hansen, chairman and CEO of ID Analytics. "By evaluating identity risk in real time, at the point of application, together we will be able to detect and prevent more identity fraud."