Using Gift Cards As Customer Incentives
First Data's newly formed First Data Prepaid Services division has released the results of a recent survey on the use of gift cards as customer incentives.
Favorable consumer response to gift and spending cards continues to drive opportunities for the prepaid industry," said Ed Labry, president First Data Prepaid Services. "While we've enjoyed tremendous growth throughout the past decade, we will continuously and carefully listen to our retail, restaurant, employer and banking clients, as well as their customers, as we expand the horizon for these products."
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