Thinking Blink
Dee Ann Kuhn reports for Contactless News on Chase's blink card rollout.
By marketing its new payment vehicle “blink,” Chase hopes to differentiate the card’s brand name (blink) from the contactless chip technology (PayPass) and method of payment symbols (Visa and MasterCard) at the point of sale. “Blink refers to what the card does. PayPass refers to where to use it,” explains Tom O’Donnell, senior vice president, Chase Card Services.
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