NTT DoCoMo Tries Expansion Into Credit Cards
Ginny Parker Woods reports for Tuesday's edition of the Wall St. Journal on NTT DoCoMo's mobile payments initiatives and its latest plan to evolve into "something like a bank" by embedding a DoCoMo credit card in its mobile phones.
So far, DoCoMo has sold some five million FeliCa wallet phones, but it's too soon to say whether the idea will take off since many users aren't taking advantage of the new features. Mr. Natsuno says that once people are hooked on the convenience of making small payments with the electronic cash stored in their phones, they'll naturally want to make bigger purchases using credit.
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