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Alibaba Relied On Seraphim For Its Sale To Yahoo

Tags » China, ECommerce Payments  » Comments (0)

Tim LeeMaster reports for The Standard from Hong Kong on Alibaba's use of a small Hong Kong-based merchant bank, Seraphim Capital, for negotiating its recent deal with Yahoo!

John Chi, one of Seraphim's founders, says his firm's approach is inherently different from the fee-driven, deal-based model that he said dominates the modern investment banking industry.

"We think more like a stakeholder,'' said Chi, who along with partner Casper Huang gets paid for his services with warrants and free equity, not fees.

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