Ask Glenbrook: Credit Card Mail Solicitation Volumes

We received the following question earlier today:

Q. I read a great article published by you in 2002 on credit cards and direct mail. Do you have any idea or guesses on direct mail volume for the following credit card issuers: Providian, Citibank and Discover? If not, do you know any good secondary or primary sources?

A. See the Mail Monitor service offered by Synovate.

Mail Monitor® is the credit card industry ‘standard’ for monitoring direct mail volume and response rates in the US and Canada. It provides real-world perspective on developing trends, defines the market’s competitive framework, and analyses the performance of credit card direct mail acquisition programmes.