MasterCard Advisors Launches First Fully Integrated Rewards Solution in Europe

“MasterCard Advisors helps clients grow their payments business by continually enhancing its offerings in response to emerging client and market needs,” said Lanny Byers, global practice leader, MasterCard Advisors, Loyalty Consulting and Rewards Services. “The MasterCard Rewards Services solution helps to meet the needs of payment card issuers who wish to compete effectively in an increasingly global marketplace This powerful integrated platform supports our issuers' business goals and creates new opportunities to expand their loyalty and reward offerings regionally or around the world.”

GE Consumer Finance's Corporate Payment Services unit will be the first issuer to offer a MasterCard®-branded rewards program in Europe, utilizing end-to-end MRS services which include call center support, merchandise, gift voucher, and travel fulfillment. Corporate Payment Services' first rewards program based on MRS was Gains Travel Card Rewards™ program, where enrolled business cardholders receive points when they use their corporate card for eligible purchases. This program launched in the United Kingdom and Ireland in October 2004.