Los Angeles Firemen's Credit Union Launches CashEdge's Instant Account Opening and New Account Funding Solutions

CashEdge announced this morning that the Los Angeles Firemen's Credit Union, a credit union serving firefighters and their families in the state of California, is using CashEdge's OpenNow and FundNow services. OpenNow/FundNow enables prospective credit union members to securely open and fund a new account in real-time through the credit union's website.

Approximately 95 percent of new online account applicants drop out between enrollment and funding. By offering a single-session solution, CashEdge enables financial institutions to increase dramatically account completion rates among this valuable member-base. Online members are particularly attractive because they are less costly to acquire and more profitable, maintaining higher account balances, utilizing more services and exhibiting higher overall account activity.