Does Web Site Design Matter?
Change Sciences Group reports on research scoring 26 credit card web sites on their ability to meet the goals of consumers shopping for a card.
"The vast majority of card sites currently throw up obstacles right where they shouldn't -- just as they are attempting to start a relationship with a new customer. Not telling prospects directly how rewards can be redeemed, or making it hard to compare card offers, are common" said Steve Ellis, a Change Sciences partner.According to their research, the top 5 ranked sites are: National City, Fifth Third Bank, Capital One, Bank of America and Wachovia.
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