UK: GE Moves From Store Cards To Take On Banks
Sarah Ryle reports for Guardian Online about moves that GE is making in the UK to become a direct consumer provider of multiple financial services products.
'Once we have customers in through the credit and store cards we want them to use us for their other financial services,' said UK GE Capital boss Brad Cooper. 'We have been providing finances to those customers via retailers and other intermediaries and now we will rebrand as GE Money and become a direct provider.'
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