The Interra Concept
Red Herring profiles the Interra Project created by former Visa International CEO Dee Hock and Greg Steltenpohl, founder of Odwalla.
The Interra system seeks to crease consumer empowerment, transparency in buying and giving decisions, and support for local economies, all at the same time.The foundation of the system is, as it describes itself, "a payment card and transaction platform, that rewards customers for purchasing from locally owned and sustainable businesses, donates automatically to community organizations and facilitates connections to like minded members in a self organizing manner."
Add your comment... (note that all comments are reviewed before they're published)