Pay By Touch to Deploy in All South Carolina, Georgia Piggly Wiggly Stores

"We tested Pay By Touch at four stores in South Carolina and found that our guests loved paying for their groceries with a quick finger-scan because of the convenience of not having to fumble with wallets at check-out," said Rich Farrell, vice president of information services at Piggly Wiggly Carolina Co. "We also found that frequent Pay By Touch users saw Piggly Wiggly as more dedicated to providing better customer service -- and that is very important to us."

Aside from momentous customer support and requests for Pay By Touch in more Piggly Wiggly stores, 50 percent of Pay By Touch users surveyed said that convenience was the primary benefit of the payment system, with faster checkout and speed closely following as close seconds.

"Pay By Touch is making great strides in changing the way we pay for things today and in the future," said John Rogers, founder, chairman, and CEO of Pay By Touch. "This is an exciting time for stores like Piggly Wiggly, whose customers have already seen the value in using Pay By Touch. We're helping to provide customers with a highly secure way to pay while also making shopping easier and faster."