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Citigroup Brings Rewards to Banking

Tags » Banking Industry, Citi Cards

Jennifer Saranow reports in the Wall St. Journal on Citibank's new ThankYou Points retail bank awards program with bonuses paid based upon the number of Citi banking products and services used by each customer.

In a press release, Citi provided more details about the ThankYou program.

"The most valuable asset any business can have is a satisfied and loyal customer, and we want to reward our customers for their loyalty," said Marge Magner, Chairman and Chief Executive Officer of Citigroup's Global Consumer Group. "We respond to customers' aspirations by developing and providing creative solutions to meet their increasingly diverse needs. It's our singular focus on the customer that allows us to enhance these vital relationships. Now we are expanding ThankYou Network, which provides compelling, tangible value to customer relationships, as another way of expressing our appreciation. And we won't stop there; we will continue to look for ways to extend our customer recognition programs across our businesses and geographies around the globe," Ms. Magner added.

"At Citibank, we constantly look for new and exciting ways to expand customer relationships. We're proud to be the first major bank to offer customers such a dynamic program that rewards the relationship and trust they've placed in us with truly meaningful awards," said Maura Markus, President of Citibank's U.S. branch banking system. "Now consumers can get valuable benefits, not just from their transactions, but from the number and types of accounts they have with us. By combining points from various accounts, they'll be able to redeem rewards faster. And since ThankYou Network offers brand-name rewards with as few as 1,000 points, we're not only making it easier to get more points, but easier to enjoy them."


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