VeriSign Analyzes Valentine's Day Online Shopping Activity

VeriSign has released ecommerce data analyzing online shopping activity in the period leading up to Valentine's Day earlier this week that showed a 30 percent increase in online spending this year vs. last.

"The growth in online sales for jewelry is a key indicator of increased consumer confidence in spending more money online," said Trevor Healy, vice president, payment services, VeriSign.

"With diamonds showing the highest increase in online revenue during the Valentine's Day shopping season, we not only see that consumers are comfortable making big-ticket purchases online, but also buying sentimental and significant items through secured e-commerce sites. This proves that online shopping has progressed past basic items, such as books and CDs, thus opening new sales opportunities for merchants from all categories."