The US Department of Commerce on Friday published its estimate of US retail ecommerce sales for the third quarter of 2004. Ecommerce sales in the quarter were estimated to be $17.6 billion, an increase of 21.5 percent over the same quarter in 2003. Total retail sales increased 6.2 percent to a total of $916.5 billion in the quarter. Ecommerce in the third quarter represented 1.8% of total retail sales. The Department's figures do not include travel, financial services or event ticket sales.
Note that the Department's estimate does not include eBay's gross merchandise volume which was $8.3 billion in the third quarter. If eBay's GMV was included, ecommerce would represent 2.2% of total retail sales.