VeriSign Reports Holiday Shopping Data
VeriSign has announced some of the results its payment processing unit saw during the 2004 holiday shopping season.
"The 2004 online holiday shopping season has proved highly successful, with virtually every indicator showing growth. From spikes in merchant categories to new shopping phenomena like 'Black Monday,' we continue to observe the impact the online marketplace has on traditional shopping-behavior patterns," said Trevor Healy, vice president of payment services, VeriSign."Through the online data we collected, we have seen clear changes in consumer behavior such as accelerated weekday shopping activity, more confidence in buying digital goods from e-commerce sites, an increase in gift-certificate purchases as well as the direct impact of shipping lead times on sales."







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