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Bank of America Online Banking Survey

Tags » Banking Industry, Online Banking  »

Bank of America has released the results of a new study of consumer thinking regarding online banking.

Overall, when consumers were asked, "What prompted you to start banking online?" 64% cited 24-hour access to their accounts, 54% noted convenience and 48% answered that online banking saved time.

Bank of America solicits customer input through focus groups, surveys and e-mails. Based on customer feedback, the bank has introduced a number of features that make online banking more convenient for consumers, including:
  • Person-to-person transfers - Bank of America recently introduced a free money transfer feature that enables consumers to move money from their personal checking, savings, line of credit or credit card accounts to other Bank of America personal deposit account customers.
  • Statement suppression - Bank of America makes it possible for customers to stop receiving paper statements in the mail, therefore avoiding messy filing, while also conserving our natural resources. Customers who suppress their statements still get all the same information that they get today in their paper statements, but promotional materials will not be included.
  • Online alerts - Online alerts can be set up to notify customers of important events related to their checking accounts. For example, a customer can set up an alert that notifies him via e-mail that a direct deposit has been made to an account or that the account balance has dropped below a particular amount.

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