Payments News from Glenbrook Partners
Glenbrook   Book   Education   Views   Archives   Store   Advertise   About         SUBSCRIBE:

Hello Kitty Debit MasterCard Website

[Update: Hello Kitty is now offering the Hello Kitty Platinum Plus Visa Credit Card - from Bank of America!]

Sanrio has launched the Hello Kitty Debit MasterCard website. We had a news item here about the launch of the new card earlier this week.

It strikes me that using the term "debit" on this product -- while technically correct and required in the hologram as a result of the merchant settlement -- is a bad marketing choice. What kid knows what debit means? Sounds like a disease. Why not "cash card" or "purse" or some such?

Add your comment... (note that all comments are reviewed before they're published)

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.