E.piphany Helps Power ING Direct's Growth
E.piphany announced this morning that its customer relationship management solutions have been helping drive the growth of ING Direct.
ING DIRECT is a leading retail bank with more than 10 million customers worldwide. As opposed to the traditional branch channel used extensively by most banks, ING DIRECT's unique approach to banking focuses on offering simple financial products direct to consumers via the Web, the call center and mail. ING DIRECT is using the powerful E.piphany Interaction Advisor analytic solution to provide personalized, targeted offers on its Web site and in its call centers."As the leader in direct banking, ING DIRECT is committed to finding new and innovative ways to provide the right products and outstanding service to our customers," said David Lewis, Chief Marketing and IT Officer, ING DIRECT. "By enhancing our systems with E.piphany Interaction Advisor, we can create more intelligent interactions with our customers and offer them products and services tuned to their specific needs and wants when they are relevant. Through our partnership with E.piphany we've been able to achieve excellent results both for ING DIRECT and for our customers."
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