Alliance Data Acquires Epsilon Data Management
Alliance Data Systems has announced that it is acquiring Epsilon Data Management, a provider of integrated direct marketing solutions that combine value-added marketing, transaction, technology and analytical services.
Alliance Data Chairman and Chief Executive Officer Mike Parks commented, "This acquisition, along with Alliance Data's AIR MILES® Reward Program in Canada and Frequency Marketing, Inc. in the United States, reinforces our significant loyalty presence in North America. From a financial perspective, the strong value-added aspects of Epsilon's offerings combined with the extremely high rate of client retention are consistent with Alliance Data's model of transaction-rich processing and marketing services where pricing is firm and attrition is minimal."
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