Marketing Excellence Award: ING Direct
I've been admiring ING Direct from a distance for a long time. Maybe now I'll actually become a customer!
I just received a gift of a book from a friend. Included in the box from Amazon along with the shipping paperwork was a simple, no-nonsense flyer from ING Direct offering me a $25 bonus for opening an ING Direct Orange Savings Account. Odds are that Amazon customers are online capable.
There's a reason that ING Direct has grown over the last two or three years from almost nothing to something like the fortieth largest bank in the US in terms of deposits! Want to learn more? See their recent Investor Relations Symposium presentation (PDF).
Stumble It!
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