Gift Cards Becoming Corporate Incentives

In a first-of-its-kind study of the incentive market within American business organizations, 40 percent of the 460 corporate incentive program decision makers interviewed indicated that they used gift cards and/or gift certificates as incentive items within the past year, with 14 percent stating that gift cards are the most used incentive items within their company. Only cash (58 percent) was used more frequently as an incentive item in what is estimated to be up to a $30 billion a year incentive industry, according to ValueLink Vice President of Marketing and Product Evolution, Karen Larsen.