Consumers Happy to Use Internet for Planning Travel
The Conference Board has released the results of a survey of 10,000 consumers that indicates that two-thirds of consumers are now using the Internet to make travel arrangements. However, consumer concerns about the security of credit card information remains the primary reason consumers don't actually book their travel online.
Travel search engines such as Travelocity, Orbitz and Expedia and individual company/service websites are preferred methods for making travel arrangements. Again, men are somewhat more likely than women to use these sites for setting up their travel plans.However, concern about transmitting credit card information online is the number one reason given for not using the Internet to make travel arrangements.
The degree of concern expressed by women over conducting financial transactions online is greater than that expressed by men. Nearly a third of all women will not make travel arrangements over the Internet because they don't want to submit their credit card information, while only close to 28 percent of men share this concern.
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