Visa and MSN Introduce Small Business Web Site
Microsoft's MSN and Visa USA today announced Your Business, a web site targeting small businesses with ten or fewer employees. More by Joe Wilcox on the Microsoft Monitor Weblog.
The site offers a unique way to integrate Visa and Visa Extras branding, along with links to additional information about the rewards program, which invites businesses to earn points toward a variety of rewards when they use an enrolled eligible Visa Business debit or credit card to make certain types of purchases. "This campaign is a great example of how MSN provides advertisers new ways to reach small-business owners," said Jon Raj, director of advertising at Visa USA. "The campaign demonstrates Visa's commitment to serving small businesses by explaining the value of Visa Extras alongside other relevant ways small businesses can improve their bottom line and streamline their operations."
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