Consumer Opinions on RFID
Jonathan Collins reports in RFID Journal on a recent study by Cap Gemini Ernst & Young on consumer attitudes toward RFID.
The survey found that just 23 percent of consumers had heard of RFID technology, and that among those who recognized the term, perceptions were mixed. For example, when those who had heard of the technology were asked whether they perceived RFID as favorable or as unfavorable, 48 percent answered they didn?t know or had no opinion about it, while 42 percent indicated they had a favorable perception, and just 10 percent had an unfavorable perception.
The complete report is available for downloading online.
Add your comment... (note that all comments are reviewed before they're published)