Cellphone Reads User's Fingerprint
Wired carries a Reuters story about Atrua Technologies, a Silicon Valley-based startup funded by the venture capital groups of Ericsson, Nokia and Intel. Atrua's first product is a cell phone touchpad capable of user fingerprint verification. Details in the company's press release.
Atrua Wings offers a quantum leap for m-commerce and mobile services with a revenue upside similar to that which rapid, one-step checkout delivered to e-commerce," said Anthony Gioeli, Atrua's President and CEO. "And the 4-dimensional controls provide a powerful boost to mobile gaming. We're consistently hearing that the increase in average revenue per user that Atrua Wings enables will move this from being an optional feature to one that's required in mobile phones."Atrua Wings was specifically designed to remove key barriers to mass market usage of m-commerce, mobile services and mobile phone gaming - namely, too many steps required for access, lack of trustworthy security as well as inflexible and difficult to use controls.
"Today's mobile service is all about user experience. Improving the user interface and security for mobile services and m-commerce has become one of the goals of the wireless industry," said XJ Wang, Senior Analyst at Yankee Group. Atrua's innovative password-free solution is a good answer to the industry's need. It has the potential to generate more revenue opportunities for the carriers by providing a better user experience."
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