British Airways Adopts MasterCard's SecureCode
MasterCard has announced that British Airways is the first global airline to adopt MasterCard's SecureCode online payer authentication service.
?MasterCard SecureCode is a powerful solution for addressing British Airways? global Internet security concerns and extends to them a very important payment guarantee,? said Stephen Orfei, senior vice president, e-Commerce Center of Excellence, MasterCard International. ?Additionally, with the online shopping channel secured, British Airways can focus on what they do best, providing premier service to their global customer base. The business case for MasterCard SecureCode could not be more compelling.?MasterCard SecureCode overcomes two of the most pressing issues in e-commerce today: cardholder concerns about the safety of online shopping, and Internet merchants? need for an enhanced payment guarantee. MasterCard SecureCode works for both MasterCard credit and Maestro debit transactions. More than 9,000 merchants and 2,500 banks worldwide are now participating in the programme.
?The sheer volume of tickets now processed by the Internet means that we?re constantly striving to have the best security possible,? said Simon Parks-Smith, head of e-commerce at British Airways. ?We want to keep our customers using the web and encourage e-commerce newcomers to book with us in this way. MasterCard SecureCode is a natural way to achieve that goal.?
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