Consumers Choose Debit as Most Preferred Card in Wallet
Edgar Dunn this morning reports the results of their PaymentDynamics 2004 Preferred Card Study.
"Nearly 40% of Americans say they prefer to grab their debit card out of their wallet when making a purchase," said F. Alan Schultheis, a director of Edgar, Dunn & Company. "Convenience and widespread availability is only part of the reason. The study shows debit card use is tied to consumers' increasing commitment to greater personal financial discipline."
The survey is based upon a national probability sample of more than 6,500 respondents who are card owners, credit card decision makers and whose household annual income is greater than $20,000.
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