Visa USA Pursues Direct Connectivity to Merchants
Visa USA announced this morning that it has established a new department headed by Paul Musser intended to facilitate direct merchant connectivity to VisaNet.
"Merchants are constantly looking for affordable ways to improve their customers' buying experience at the point of sale," says Musser. "Direct Exchange enables merchants to securely and reliably increase throughput at the checkout counter using a direct connection to VisaNet. It can also decrease operating costs for merchants by improving processing efficiencies."
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