Value of online bill payment to banks

A while back, comScore Networks published some findings regarding the demographics of online bill payment customers to banks:

comScore found that online bill payment users were more than twice as likely to remain active online banking customers compared to non-bill payment users. Online banking customers who did not use their bank‚s bill payment services showed an online attrition rate** of 34 percent, compared to only 16 percent for those who were active bill payment users. The comScore analysis also revealed that online users of online bill payment services hold an average account balance of approximately $4,800, which is double the $2,400 balance carried by the average online banking customer. Further, comScore found that younger and higher income consumers are more prone to use online bill payment services.