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January 20, 2003

BBC: Online shopping a Christmas hit

The BBC reports on a Nielsen survey that says about 60 percent of the UK online users shopped online this Christmas season.

The survey shows that buying online is now a part of everyday life for millions of people, a spokesman said. It also suggests the UK has the most web literate shoppers in Europe, with nearest rival Germany registering just over 10 million visits over the same period. Global bookselling giant Amazon topped the Nielsen chart, with Argos claiming the title of the most visited UK High Street retailer on the web for the second year running. The top ten includes the highest number of UK High Street retailers since the survey began, a Nielsen spokesman said.

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