Microsoft has introduced the Microsoft Tag. Microsoft says that the tags...
"...tranform physical media (print advertising, billboards,product packages, information signs, in-store merchandising, or even video images)—into live links for accessing information and entertainment online. With the Microsoft Tag application, just aim your camera phone at a Tag and instantly access mobile content, videos, music, contact information, maps, social networks, promotions, and more. Nothing to type, no browsers to launch!"
Microsoft says over 100 mobile phones are already supported - including the
Apple iPhone.
Here's a tag I just created that links to the URL for Payments News:
Here's a video with more details. What can you think to do with tags in your organization?