Financial Marketing Strategies to Engage the Mobile Consumer
Javelin Strategy and Research has announced a new report titled "Mobile Marketing: Financial Marketing Strategies to Engage the Mobile Consumer" to be available tomorrow. "58 Million US adults received at least one mobile marketing message on their mobile phones in the last year. Mobile marketing provides an opportunity for financial institutions (FIs) to interactively reach on-the-move consumers closer to the purchase decision in a one-to-one communication." READ MORE »






