Serving Unbanked Consumers in Transit with Prepaid Cards
The Smart Card Alliance Transportation Council has announced publication of a new white paper, "Serving Unbanked Consumers in the Transit Industry with Prepaid Cards”
, that examines how transit agencies can serve "unbanked" or "underbanked" individuals, including both the traditional approach of establishing retail sales outlets for fare media and a potential new approach of using network-branded prepaid cards.
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