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in an article about merchant-centric loyalty programs, Kelli B. Grant writes for the Wall St. Journal about how 'retailers are hoping to get customers back into their stores is by offering all sorts of new rewards programs and in-store bonuses to their most loyal customers.'

The Sunday Minneapolis-St. Paul Star-Tribune has an article titled "Pay by Touch's backers claim fingers burned" by reporter Matt McKinney that takes a look back at Pay By Touch. On March 19, 2008, Pay By Touch shuttered its biometric-based payment service.