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December 18, 2007

Holiday Charity Giving via Google Checkout

Google Checkout has posted a page of charities that are using its Google Checkout for Non-Profits service. As a reminder, "Google Checkout for Non-Profits is a fast, convenient donation process that helps you attract more donors and increase online giving to your organization – and you can use it to process donations by charging credit or debit cards for free until 2009."

The Performance of Google Checkout

In an article titled 'Google’s Checkout perks paying off', Yi-Wyn Yen writes for Fortune's TechLand blog about Google Checkout and some new figures that Google provided yesterday about its performance: "Google says web shoppers who’ve signed up for Checkout are 10 percent more likely to click on an ad that features a Checkout button and 40 percent more likely to make an online purchase once they reach a site."

From the Channel of First Resort to the Channel of Last Resort

Saul Hansell of the New York Times has been exploring "what's wrong at eBay" on the Times' Bits blog. He quotes Scot Wingo of Channel Advisor who says "“EBay has gone from the channel of first resort to the channel of last resort" for online sellers. First resort these days is the seller's own web site, followed by Amazon, and then by eBay.

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