First Data’s STAR Network has announced highlights from its 2006/2007 Consumer Payments Usage and Segmentation Study that "includes a segmentation analysis of specific market groups based on their payment tendencies at the point of sale. The six segments found in the research include the signature debit, PIN debit, cash/PIN debit, cash, check and credit card segments. The segments — determined by an analysis of payment behavior, demographics, attitudinal characteristics, payment preference and value-based characteristics — provide a new way to look at the point of sale payments landscape."
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