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Technically oriented bankers considering their mobile banking strategies may find Cameron Moll's new book "Mobile Web Design" helpful. Moll writes in his introduction that "web content on mobile devices can be every bit as good of an experience [as the desktop experience], but in its own right. If we treat the mobile web as its own environment rich with possibilities, rather than a crippled extension of the desktop experience with restrictive limitations, we begin to understand how to embrace and even exploit those possibilities."