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The Network Branded Prepaid Card Association (NBPCA) has announced the "results of a survey on consumer attitudes towards reloadable prepaid cards. These cards generally carry the logo of Discover, MasterCard, or Visa and can be purchased by consumers or offered by employers, enabling cardholders to make purchases almost anywhere, pay recurring bills and get cash from ATMs. Survey respondents indicate that these products fill an unmet need and respond favorably to their benefits. In addition, early users of reloadable prepaid cards overwhelmingly have had positive experiences — good evidence these cards are easy to use, meet consumer expectations and offer solid value."
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