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TRUSTe has announced the results of a consumer survey that concludes that eighty-two percent of Americans support the use of biometric identification on passports, three-quarters of Americans support the addition of biometric information to driver's licenses and nearly as many (72.6 percent) support adding it to Social Security cards. Three out of five Americans support adding biometric data to credit cards (64 percent) and debit cards (62 percent), but are much less likely to want that information on a retail store loyalty card (27 percent). This corresponds to other findings in the survey that 76 percent of respondents trusted banks and financial institutions "always" or "most of the time" as compared to 41 percent of respondents trusting retail stores "always" or "most of the time."
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