Live Chat Comes To Online Banking
Valerie Bauerlein reports for the Wall St. Journal on the increasing use of live chat services by major banks to provide real time help to online banking customers. According to Bauerlein, at least six of the twelve biggest banks have either launched live chat or are in the midst of rolling it out. She cites evidence from Bank of America and Citigroup about the significant positive effects live chat has on close rates for things like home equity loans and mortgages.






